About ยท the long version of the line
Hi, I'm Juan.
I design digital products from strategy through production, and I'm at my best inside complex systems. Product, UX, UI, interaction... call it what you will. I just call it design.
I've been at this for 23 years, through every major shift in the craft: Flash, Photoshop, Fireworks, hand-written CSS, jQuery, mobile-first, responsive design, design systems, Figma, and now AI. The tools keep changing; the work of making complex things clear doesn't.
Today I work where complex systems meet human needs: enterprise tools, industrial software, machine-learning interfaces, and human rights technology.
Until August 2025 I led design at Huridocs, where I helped defenders structure, manage, and preserve legal evidence: the Uwazi platform used by 150+ organizations, secure tools for fieldwork, and machine learning that researchers with no technical background can train themselves.
Beyond human rights tech, I've designed enterprise software for Fortune 500 companies across logistics, fintech, and healthcare.
The problems I go looking for are the messy ones: a petrochemical rail yard running on clipboards and radios, an archive that has to hold up in court, a restaurant floor on a Friday night.
Based in Quito, Ecuador (Americas timezone, UTC−5). Working globally. Fluent in Spanish, English, and French.
I'm hands-on, and at my best in small teams where a prototype ships the same week the question comes up. I care as much about whether something can actually be built as about how it feels to use, and about keeping the people paying for it on board. When those line up, the design is usually right.
And I build. The products on this site are designed and coded by me, front to back. Knowing what it takes to ship keeps the design honest.
Product, brand, and web design for teams working on complex, meaningful problems.
Led design for Uwazi, an open-source human rights documentation platform used by 150+ organizations worldwide.
Enterprise software for Fortune 500 companies across logistics, fintech, and healthcare, including the railcar system.
Product design and workshop facilitation for consulting clients across Latin America.
Websites, brand identities, and print for clients across five countries, from pitch to delivery.
Redesigned the full product interface and built the visual language for a collaborative productivity startup.
Directed video, photography, and print for a cycling brand. Built the social campaigns that grew it online.
Early-web work. Interactive sites, CD-ROM presentations, Flash experiences, brand systems, and commercial video and sound for ad clients.
Some of it survives in the interfaces and graphics archives, and all of it fits on one PDF.
- Design
- UX research, design systems, prototyping, interaction design
- Technical
- Figma, React, HTML and CSS, Miro, Pencil
- AI
- AI interfaces, Perplexity for research, Midjourney for visuals, Figma Make, Claude, and Lovable for prototypes
- Domain
- Enterprise and B2B design, workshop facilitation, cross-functional collaboration
Off screen: exploring with my camera, getting lost in Latin American literature, or writing about my experiences.
If you have an interesting problem, let's talk.
hola@juanmnl.comThe other ways to reach me, and the CV as a PDF.
That is the record so far.